微软在 TechED 2008 正式推出了 SQL Server 2008 的新标志 Logo。另外一些关于这个标志的信息：
- Strengthen our connection with customers and partners
- Visually support key attributes such as “integration”, “innovation”, and “enterprise class”, which are important attributes for our customers and partners
- Provide customers and partners with an important visual distinction from Microsoft desktop software
- New category colors (“color coding”) were designed to make it easier for customers and partners to navigate our breadth offering and understand our solution-oriented categories
这个动态的网格状的新 Logo，是由微软 Server and Tools 部门下属的四种产品所共有的，而每种产品的标志 Logo 按照下列的颜色区分：
- IT Management – 蓝色
- Security – 绿色
- Application Infrastructure – 深红色
- Business Productivity Infrastructure – 深黄色
SQL Server 家族产品和技术是属于 Application Infrastructure 部门的。
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