Kip 刚好在 HireBiversity.com 上看到一条微软的招聘信息,高级移动体验 Premium Mobile Experiences 团队正在招品牌营销总监(Director of Brand Marketing)。微软称此为“难得的绝佳机遇…帮助微软构建下一代价值数十亿美元的消费业务”。
尽管我们没人对此职位感兴趣,但其招聘介绍中透露了一些有趣的信息(我只翻译挑出的重点,其他内容基本就是套话):
If you have strong experience in consumer brand marketing, a passion for mobile devices, software, and services(设备,软件和服务), and want to help challenge conventional thinking and take the mobile industry in a new direction then PMX is the place for you. PMX is a highly entrepreneurial team that is leading innovation in consumer mobile experiences(PMX 是引领消费者移动体验创新的团队) including community, communication, and connected entertainment(移动体验包括社区,沟通和连接娱乐). PMX includes the Danger business which currently powers the T-Mobile Sidekick(PMX 还包括目前驱动 T-Mobile Sidekick 的 Danger 业务).
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Responsibilities of the Director of Brand Marketing will include: Lead the brand marketing team composed of all brand and marketing communications functions including Brand Creative, Advertising, Packaging(包装), PR, Events, Lifestyle, Online/Digital, and Social/Community/CRM marketing efforts
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Direct brand communication including ensuring the creation and execution of world class packaging(世界级包装)and global advertising across all mediums(贯穿各类媒体的全球广告)
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Support other teams including channel, retail(零售), product management, business development, and partnerships to ensure they have the support they need to deliver a strong, powerful, and consistent brand message
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The ability to create and manage a substantial budget and resources(管理客观的预算和资源)
The ability to think differently, challenge conventional wisdom, and drive new best practices
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An affinity for mobile consumer products(移动消费产品) and digital entertainment(数字娱乐) is mandatory
其中多次提到娱乐和包装,尽管 Project Pink 未在此次 MWC 09 上推出,但 My Phone 和 Windows Marketplace for Mobile 的宣布已经也挺不容易的了。我也挺期待 Microsoft 能尽快招到这位品牌营销总监,让我见识一下什么叫世界级的包装和广告。
注:由于我 Windows Mobile 的问题,未能成功登录 My Phone。推荐大家看一下 Neowin 的 Microsoft My Phone First Impressions。
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